Apple is seeking to workforce up with Google for a mega-deal to leverage the Gemini AI mannequin for options on iPhone, Bloomberg reported. It will put Google in a commanding place as the corporate already has a cope with Apple as the popular search engine supplier on iPhones for the Safari browser.
The publication cited folks acquainted with the matter saying that Apple is seeking to license Google’s AI tech to introduce AI-powered options with iOS updates later this 12 months. Moreover, the corporate additionally held discussions with OpenAI to probably use GPT fashions, Bloomberg mentioned.
There’s surmounting strain on Apple to meet up with rivals within the AI discipline akin to OpenAI, Microsoft, Anthropic, and even Google. In February, Apple CEO Tim Prepare dinner mentioned that the corporate will introduce Gen-AI features “later this year.”
The corporate’s job listings over final 12 months have instructed that Apple is working on multiple internal and external tools powered by generative AI. Nevertheless, talks of leveraging third-party AI tech means Apple hasn’t progressed as anticipated in its personal AI efforts.
Apple’s personal fashions may energy a number of the on-device options on the upcoming iOS 18 software program replace — anticipated to be introduced on the Worldwide Developer Convention (WWDC) traditionally held in June. Nevertheless, the corporate is exploring partnering with an exterior supplier for generative AI use instances akin to picture creation and serving to customers with writing.
Google has had its personal set of issues with Gemini. Final month, the corporate needed to pause its image-generation characteristic after the model created images with historical inaccuracies. Later, Google CEO Sundar Pichai mentioned that Gemini’s responses were “completely unacceptable”. Final week, Google mentioned that it’s blocking election-related queries on Gemini throughout the globe. However TechCrunch discovered that customers may get round these restrictions by introducing typos to some queries.
Regardless of these fallbacks, Google has a bonus in launching smartphone-related options. Earlier this 12 months, the corporate partnered with Samsung to introduce Gemini-powered AI features on the Galaxy S24 series of devices. The search large has additionally launched these options by itself Pixel collection of telephones.
We now have reached out to Apple and Google for a remark, and we’ll replace the story if we hear again from them.
