Canalys’s newest market report reveals that the smartphone market reached a 3rd consecutive year-on-year development in Q2 2024. Shipments had been 288 million between April and June, 12% greater than final 12 months.
Samsung saved the lead in, however its lead over Apple in second is now simply 2 share factors. Nevertheless it was Xiaomi and Transsion that truly gained probably the most, the analysts declare.
Each OEMs actively promoted their gadgets in growing markets equivalent to Asia-Pacific, the Center East, Africa, and Latin America, and easing inflation helps them push product upgrades.
Honor, Oppo, and vivo are engaged on increasing their presence outdoors Mainland China because the home market is heating up. Samsung and Apple are betting the whole lot on premium merchandise with AI, anticipating to search out extra development there.
| Firm | Q2 2024 Market share | Q2 2023 Market share |
| Samsung | 18% | 21% |
| Apple | 16% | 17% |
| Xiaomi | 15% | 13% |
| vivo | 9% | 8% |
| Transsion | 9% | 9% |
| Others | 33% | 33% |
