Apple’s iPhone stays the smartphone of selection for youngsters, in keeping with Piper Sandler’s recent biannual survey. A powerful 87 % of surveyed teenagers personal an iPhone, and a staggering 88 % are trying ahead to proudly owning one as their subsequent smartphone. This stability in teen preferences highlights the enduring recognition of Apple’s flagship gadget among the many youthful demographic.
Investment bank Piper Sandler’s latest survey of teenagers in America shows that the popularity of Apple’s iPhone hasn’t been affected by the economic downturn. By @WGallagher
— AppleInsider (@appleinsider) October 10, 2023
The survey additionally highlights the exceptional trajectory of the iPhone’s attraction amongst youngsters over the past decade. In 2013, solely 55 % of teenagers owned an iPhone, whereas 24 % most well-liked Android units. This shift underscores Apple’s robust model attraction amongst youthful shoppers.
Apple Watch adoption can be on the rise, with 34 % of youngsters now proudly owning one, up from 31 % within the earlier 12 months. Amongst cellular fee apps, Apple Pay is the best choice for youngsters, with 42 % reporting its use up to now month, surpassing rivals like Money App (27 %), Venmo (20 %), and PayPal (10 %). The determine doesn’t account for the Indian market the place iPhone just isn’t as prevalent owing to its larger costing.
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In music streaming, Spotify leads the pack with 70 % of youngsters utilizing it, whereas simply over 30 % go for Apple Music. Notably, amongst teenagers who pay for a streaming service, 46 % select Spotify, whereas 30 % choose Apple Music.
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Youngsters’ adoption of iCloud Non-public Relay has surged within the second half of 2023, with 37 % utilizing it, and an extra 17 % expressing curiosity in utilizing it within the subsequent six months, regardless of requiring an iCloud subscription price.
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Piper Sandler’s biannual survey, gathered insights from 9,193 youngsters with a mean age of 15.7, providing a complete view of tech tendencies amongst in the present day’s youth. Apple clearly guidelines among the many American lot. Piper Sandler’s must do an identical survey in Asia.
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Cowl Picture: Unsplash
