Honda has introduced a partnership because the first-ever, unique automotive accomplice of Twitch Rivals, the favored event sequence.
Aiming to advance its presence in gaming and esports, Honda desires to attach with players in any respect ranges, together with Twitch’s rising younger grownup viewers. That is good for Twitch as a result of it isn’t straightforward to select up new sponsors or proceed with current ones throughout a tricky time for the gaming business. Twitch itself had 500 layoffs in January.
The brand new Honda Twitch Rivals year-round partnership is highlighted by the “Chat’s Civic Mods” interactive phase that can be featured in a number of episodes launching July 18 on Twitch. In every of the upcoming Chat’s Civic Mods episodes, the Twitch Rivals fan neighborhood can have the chance to digitally customise a brand new 2025 Civic hybrid sedan by means of chat polls – timed to the car’s current arrival at Honda dealerships.
The ultimate Twitch Rivals crowdsourced, custom-designed Civic hybrid sedan design can be unveiled at TwitchCon 2024 in San Diego from September 20 to September 22, 2024. The personalized Civic hybrid will then be given away to at least one fortunate Twitch Group member as a part of TwitchCon weekend.
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“Honda becoming a member of Twitch Rivals because the first-ever and unique automotive accomplice is a crucial subsequent step in our rising relationship with the gaming neighborhood that kicked off greater than 10 years in the past,” mentioned Megan Amic, supervisor of media technique, American Honda Motor Co., in a press release. “Honda’s new expanded partnership with Twitch Rivals will introduce our enjoyable new fuel-efficient gateway automobiles, like the brand new 2025 Honda Civic hybrid, to GenZennial gaming followers.”
“We’re happy to welcome Honda as our unique automotive accomplice of Twitch Rivals,” mentioned Lou Garate, Amazon Adverts head of properties, in a press release. “This partnership will allow Honda to assist creators and join with the passionate Twitch Rivals neighborhood to ship memorable and personalised moments. The partnership additionally positions Honda to succeed in the tens of millions of people that come collectively on Twitch to attach, have interaction and create stay leisure experiences collectively.”
Further key components of the brand new Honda Twitch Rivals partnership embrace a set of {custom}, in-stream Honda integrations all through the season. The Twitch Rivals neighborhood will expertise Honda’s “Charged Up Chat” highlighting prime feedback from the Twitch neighborhood, Channel Skins that includes Honda car messaging, in-stream Chatbot interplay the place followers can be taught extra about Honda with !honda, Chat Performs Video games – the place the chat neighborhood can be introduced with Honda-branded Maze and Reminiscence interstitial video games that permit them to supply choices to beat the sport collectively, and a Honda-branded Chat emote.
Participating with a useful viewers
Honda youth initiatives, together with gaming and esports, have helped to make the Honda Civic an unparalleled success.
Honda entered the video gaming area over a decade in the past and, since then, has partnered with among the most storied video gaming franchises, together with Forza, Guitar Hero Stay and Hearthstone Workforce Brawl. In 2019, Honda considerably grew its gaming footprint by establishing a presence in esports with Workforce Liquid (now Workforce Liquid Honda within the LCS) and jumpstarting a rising relationship with Twitch with 70%
of its Twitch neighborhood between the ages of 18-34, as a part of Honda’s gaming technique.
Paired carefully with Honda gaming initiatives, the Eleventh-generation Civic serves as a gateway to the Honda model and America’s hottest car with Gen Z consumers, first-time new automobile consumers in addition to multicultural prospects.
Honda has been a Twitch sponsor since 2019, however that is the primary yr it’s an unique automotive accomplice for Twitch Rivals.
