Justin Hardy, Founding father of Hardy Advertising and marketing, brings 7 years of digital advertising and marketing experience, specializing in healthcare, wellness, SAAS, e-commerce, and company collaborations. As a full-time digital nomad and avid nature fanatic, Justin finds inspiration within the open air and balances his work life with climbing and different actions. Married for 4 years to his spouse, Abby, who helps his skilled journey, he excels in creating impactful touchdown pages, web sites, and emails. Justin is educated concerning the impression of AI and automation on enterprise and enjoys discussing digital advertising and marketing methods, funnel advertising and marketing, and the digital nomad life-style.
Justin, are you able to share the journey that led you to founding Hardy Advertising and marketing and changing into a full-time digital nomad?
— I studied at UNC Chapel Hill to turn out to be a bodily therapist. I labored as a private coach for just a few years after faculty however needed schedule and site independence. I utilized for tons of distant jobs and bought employed by Fitness center Launch (Alex Hormozi’s firm). This opened me as much as funnel advertising and marketing and digital advertising and marketing. From there, I went on to work for a number of businesses, and main a group as a director of promoting. Opened my boutique company, Hardy Advertising and marketing, 2.5 years in the past.
How have your experiences in nature and climbing influenced your strategy to digital advertising and marketing and creativity?
I consider my greatest concepts after I’m being energetic. Whether or not it’s operating, climbing, kayaking, yoga, or tenting I really like being open air after I’m not at work. The pure world is a superb place for design inspiration as nicely. Usually I work 3 to 4 hours within the morning, take a break to go open air noon after which come again and work 3 or 4 extra hours after I’m refreshed.
Together with your intensive expertise in healthcare, wellness, SAAS, e-commerce, and businesses, what distinctive challenges and alternatives have you ever encountered in these industries?
There may be nonetheless an enormous quantity of alternative for digital entrepreneurs. Each enterprise wants content material and to be on-line. Particularly after COVID this pattern was expedited throughout the board. I like to recommend beginning off as an in-trepreneur inside an company or digital-heavy model to get your toes moist after which think about freelance consulting as you acquire expertise and connections.
Are you able to focus on essentially the most impactful AI and automation instruments you’ve built-in into your advertising and marketing methods, and the way they’ve reworked your corporation operations?
Perplexity.ai for analysis and brainstorming. I take advantage of this for all of my consumer marketing campaign and market analysis.
ChatGPT 4 and Claude 3.5 for copywriting. I take advantage of these to hurry up my manufacturing of e-mails, adverts, and touchdown pages for shoppers in order that we are able to cut up check and scale sooner.
Leonardo.ai for picture and video era. I take advantage of this for social media posts and typically adverts and e-mails.
Reply.io for ai lead era. It covers every part from prospecting and evaluation, to follow-up and monitoring.Â
How do you see the function of AI and automation evolving in digital advertising and marketing over the following 5 years, particularly in areas like touchdown pages, web sites, and emails?
It’s going to enable entrepreneurs to supply an increasing number of customized shopping for journeys for purchasers. As soon as entrepreneurs be taught these instruments higher, it should enable us to create extra distinctive and better high quality content material for purchasers. Markets will all nonetheless have jobs however our work might be extra targeted on higher-level strategic and softskill duties.
As a digital nomad, how do you handle work-life steadiness, and what methods do you use to remain productive and impressed whereas continuously on the transfer?
I get tired of routine. So, travelling and experiencing new issues actually fulfills me. It helps me to view the world from totally different views and to take a look at issues from totally different viewpoints. It’s a must to be versatile and adaptable to work and journey full time however should you’re disciplined and self-motivated it truly is one of the best ways to dwell (for somebody like me anyway).
May you share a very profitable advertising and marketing funnel you’ve designed and what key parts contributed to its success?
One in all my most profitable funnels was after I was the director of promoting for Modoma clinics. I’ve hooked up a case research with extra particulars however primarily we doubled their new affected person quantity and considerably elevated income inside 60 days of launch.Â
What recommendation would you give to companies seeking to optimize their touchdown pages to extend conversions and improve person expertise?
Do intensive competitor and market analysis first. Be sure to’re crystal clear in your goal avatar and supply. Write your web page first as a gross sales letter.Â
Listed below are the sections of a langing web page it’s worthwhile to embody:
1) Headline that invokes curiosity and a promise for [target customer].
2) Subheadline that explains the promise and causes guests to learn extra.
3) Social proof part [insert awards, accolades and as seen in name drops].
4) Dig into emotional ache factors of [target customer] in 2024 [list pain points you are aware of].
5) Agitate the issue – why it issues and destructive results of ignoring the issue.
6) Tease an answer – there’s a higher method.
7) Introduce [name of brand selling product / service] – who they’re, their experience, and why it issues to clients.
8) Showcase the complete resolution – embody a full-stack bullet listing of every part included and the way it helps.
9) Embrace social proof quotes or tales from the supplied web sites above.
10) Embrace future pacing on how nice enterprise and life might be as soon as they be taught the secrets and techniques from [product / service].
11) Embrace a bonus for individuals who join by the tip of [deadline] – [include bonus details].
12) Embrace a closing name to motion and P.S. that recaps every part supplied in a brief part.
How has being married and having the help of your spouse Abby influenced your skilled journey and achievements?
Abby is my basis. Having somebody to assist with protecting shoppers and journey on-track and arranged is every part. I’d not be the place I’m as we speak if it wasn’t for my associate. She’s my associate in enterprise and life.
Lastly, what tendencies do you are expecting will form the way forward for digital advertising and marketing, and the way is Hardy Advertising and marketing getting ready to remain forward on this quickly evolving discipline?
AI use instances will increase and AI instruments will get simpler to make use of. To remain forward, begin easy. Discover 1 downside or space of your corporation the place AI can assist. Choose a ability you already know and use 1 AI device to enhance it, not substitute it. When you grasp 1 device rinse and repeat. Don’t get overwhelmed and join with different AI entrepreneurs who you vibe with to be taught from and preserve updated.
