Apple Park considered from Apple Maps
An in depth report on Apple’s decade of Apple Car growth reveals 5 ditched ideas, hubris, and govt failings.
Analysts will little doubt study Apple’s worst-kept secret, Mission Titan, for years. With each new report, tidbits emerge that had been forgotten with time or by no means shared outdoors of closed doorways.
Probably the most attention-grabbing takeaway from this winding historical past is Apple’s numerous design targets. Prototypes included Jony Ive’s so-called “Bread Loaf” with membership seating, Kevin Lynch’s “I-Beam” which lacked a windshield, and the uninspired remaining prototype that might have handed for a Tesla.
The Bread Loaf would have had Stage 5 autonomy. It lacked a steering wheel and had a online game management pad in case the rider wanted to take management. It was principally a minivan with a glass roof, whitewall tires, and sliding doorways.
Executives on the high would veto any requests from staff who wished to reduce the undertaking. An unnamed Apple govt is quoted as saying, “you might have completed this 10 years in the past” after a latest model included pedals and a steering wheel.
